Every family needs a dog. 

Since I was a young boy, I have always had labrador as my partner in crime. Currently, I have a chocolate labradoodle (due to both my mother’s and my asthma issues).

There is so much that you learn from growing up with a pup in the family.

  • To live in the moment
  • To not hold grudges
  • To care about and take care of somebody besides yourself
  • To be loyal and dependable
  • To listen
  • To appreciate the small things in life

I could keep going. My point is that there is value in having a furry companion in the family.
They are always there for you, no matter what.
They always make you smile and enjoy life.

There is a huge problem with mixing children with dogs, especially pups.

Children can, unknowingly, be rather brutal on animals. This can lead to an aggressive reaction, which can come in the form of growls or even bites.

According to the Pedigree, “every year in the U.S. there are around 4.7 milllion dog bite incidents with 70% of these bites happening to a child. The majority of these incidents occur in the home and, 75% of the time, the dog is known to the child. Often it happens because the child doesn’t know how to behave safely around dogs or how to read a dog’s body language.”

Now, thanks to Pedigree, there is a way to avoid those negative reactions from our animal friends.

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Pedigree has launched a free application for apple and android phones which teaches children how to treat animals in every possible scenario. It is the brain child of Colenso BBDO, leading dog behavior experts, and Auckland Council’s Animal Management team.

The best part? It is an incredibly well animated game that looks like it is actually fun.

What a great way to incorporate an important lesson into generation Z‘s passion for video games and digital media.

Oliver Downs, marketing director at Mars Petcare, which owns and distributes Pedigree in New Zealand, said in a statement that the company aims to the make the world a better place for dogs and people to live together, and the app is an important educational tool to help achieve this.

 

Resources:

http://creativity-online.com/work/pedigree-a-dogs-story/46378

http://www.cutelabradoodles.com/wp-content/uploads/2014/08/2014-group-with-puppies.jpg

 

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