d.henrilaw blog

Comments on the Advertising Industry



#SB50 Commercials (Top 5)

Yes, another post about Super Bowl commercials. I wasn’t going to do this originally but I just can’t help myself. This post is dedicated to my top 5 picks.

This year I was pleasantly surprised with by a few campaigns, but, honestly, a little let down overall. I am not a huge football fan by any measure so the commercials are essentially why I am spending my Sunday afternoon on the couch watching football (you know, instead of Madmen or Suits). Hockey is more my style. If we were talking about the Stanley Cup, the commercials could be–and usually are–relatively normal and I would still be interested.

Anyway, here is my list:

5. Death Wish Coffee Co. & Intuit QuickBooks “Vikings”

4. T-Mobile “Drop The Balls”  #Ballogize

3. T-Mobile “Restricted Bling”

2. Doritos “Ultrasound”


  1. Shock Top “Unfiltered Talk”


Don’t just take my opinion, click here to list to TJ and the Shock Top mascot speak their minds.


Honorable mention:

The Audi commercial was really well done. For some reason I really

Turning Hate into Love

J. Walter Thompson has been an agency that, I feel, has consistently put out incredible work. Although, typically I am admiring the work of the New York office, this campaign from JWT Canada is really inspiring. Anyone with a phone can change the message on these posters throughout Toronto schools. “Launched by LGBTQ advocacy group Toronto Pflag, the posters depict a rainbow that spells out the LGBTQ acronym: Lesbian, Gay, Bisexual, Trans, Straight, Queer and 2-Spirited.” (Adweek) The flash from a camera takes the acronyms and reveals other nouns that could be used in their places. “Lesbian” changes to “Partner,” “Gay” to “Teammate”, etc.

Not only does this campaign stand out from the typical ineffective approach but it also meshes the generation’s interests with an important message. The poster takes advantage of the one thing almost every teen has–a cellphone. Why not make learning engaging and fun? Why not give the consumer something in return for the time spent on the advertisement while, at the same time, breaking down social barriers? Job well done JWT. Learn more about this innovative campaign directly from the source, here.

I see a bright future for this campaign, and not just in Toronto, but globally. With that being said, I also believe it is important to expand it. This one poster will eventually become old news. The best way to ensure that the message stays relevant? Stay on top of relevant technologies that the current target audience is interested in. Which platforms/media/tech? That is exactly where research and strategy come in. The first step to any campaign is research. Understanding your target is critical.


It is nice to see an agency put extra effort into work like this. Although some people fought against the LGBTQ Doritos, I thought it was another successful campaign at boosting awareness and educating the public.


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