Instantly Personalized Kicks for Air Max Day. On March 26 Nike, along with R/GA, installed an interactive installation that reads your style and creates a customized pair of Air Maxs, one of Nike’s most popular shoes. At this point, I believe the generator will only be able to craft you one of original silhouettes…but still…I mean how much easier could life get?
If you are lucky enough to live in one of the following cities you probably saw the display (that is, if you are a Nike finatic like myself):
- Abu Dhabi
According to Creativity-online, any visitor “can stand on a podium in-store and have their sartorial tastes translated into trainers that match their outfits.”
“R/GA London combined a Kinect motion sensor with its own body recognition algorithms to create the scanning device, which is not affected by other people moving around in the background. The color matching is designed to be dynamic and randomized, so that it generates interesting and truly personal combinations.”
Customization has always been an important aspect of the Nike community culture, but this campaign goes above and beyond. Maybe this concept is only interesting to me because of my infatuation with the Nike brand, but I think the idea is a great one (especially in this age where customization is so important to so many buyers).
I anticipate seeing a multitude of other brands imitating this technology, or, at least, I hope to see it.
Another short post. Hope you enjoyed it.
Oh, and these bad boys were released on Air Max Day–Nike Air Max Zero OG