If you haven’t heard about virtual reality yet, please crawl out from underneath the rock that you are currently living under.
All kidding aside, virtual reality has been used by countless brands in an attempt to connect with people in a more meaningful and ‘hands on’ way. Virtual reality allows the consumer to be transported anywhere and experience anything. Granted the actual VR goggles make people look a little ridiculous, but I believe the experience is worth it.
The point of this post is to make you a believer. A virtualist? A virtual realitarian? Okay, for now…let’s just not give it a name. My only hope is to show you the value that VR offers the world and the advertising world more specifically.
What Brands have used VR?
Lots. Way too many for me to talk about in this post. So let’s focus on 5 well-done VR campaigns.
- Star Wars / Walt Disney
- The New York Times (Yeah, that weird source of news that still comes in paper form)
- Mountain Dew (of course)
Why not live the life you have always dreamed? Race across the Jakku desert and interact with your surroundings in this 360 experience.
This campaign was created for the new movie, Star Wars: The Force Awakens, and allows the user to literally see everything that a pilot would. Look up, look down, look all around.
Speed across the Jakku desert from Star Wars: The Force Awakens with this immersive 360 experience created exclusively for Facebook.
The New York Times took a unique approach to VR. They actually created a specialty app devoted solely to enjoy their stories. Now, instead of reading what it is like in a certain country or how a problem effects a certain population, you can experience it yourself. No longer will you have to imagine what a city in India looks like or a local tribe along the Amazon. You will be transported there through VR instead.
Who has time to search thousands of travel sites anymore? And, honestly, who actually enjoys using Kayak.com? Not me. But what if you could experience your dream destinations without even leaving your state? Marriot wants you to be able to do this and they have already shown people what it would be like. The hotel company seems to believe VR is the future. They use it to show off their rooms, their locations, and more.
Jaguar pulled a prank on their customers. So, technically, this isn’t an actual VR experience but it was the first campaign that was tied to VR and that I really enjoyed. Essentially, the fans were asked to place a set of VR goggles on and were told that they would be able to experience what it was like to drive a Jaguar without even starting the engine. The catch? The virtual reality experience was not virtual, instead it was real. Professional drivers ripped around the road and showed what a Jaguar could really do. The message? Nothing replaces the experience of being behind the wheel of a new F-type. (TRUE.)
What better way to show the extreme lifestyles of the Mountain Dew team than through virtual reality? Mountain Dew takes you on a trip down a huge mountain with their professional snowboarding team. Honestly, it almost feels better than snowboarding in real life. All the excitement without the frigid temperatures.
They have done the same thing with their skate team. Check it out!