I have to be honest, I really want Alexa in my life BUT I think Siri would get jealous.

There has been a lot of buzz about the Amazon Echo (Alexa) lately. She even had a spot during Super Bowl (and a few leading up to it). She has been haunting my Twitter and Instagram accounts with sponsored posts and invading my Facebook newsfeed through a bunch of product reviews. I’m not bothered though, I just really want one. It is a pretty smart device with a lot of unique features. It seems like life with Alexa is just so much better than life without her, don’t you think?


For $180–and 2 days (thanks Amazon Prime)–Alexa can be yours. In a world where my Fire Stick, Apple TV, and Samsung Smart TV reign supreme, it seems only natural that I should have a small ‘smart’ tower in the corner of my room.

So what does Alexa do?

According to Amazon, Alexa can do the following:

  • Plays all your music from Prime Music, Spotify, Pandora, iHeartRadio, TuneIn, and more using just your voice
  • Fills the room with immersive, 360º omni-directional audio
  • Allows hands-free convenience with voice-control
  • Hears you from across the room with far-field voice recognition, even while music is playing
  • Answers questions, reads audiobooks and the news, reports traffic and weather, gives info on local businesses, provides sports scores and schedules, and more with Alexa, a cloud-based voice service
  • Controls lights and switches with compatible WeMo, Philips Hue, Samsung SmartThings, Wink, Insteon, and other smart home devices
  • Always getting smarter and adding new features and skills–over 100 added since launch, including Domino’s and Uber

So the Echo isn’t for everyone, but for a niche market it is critical. My brother, for instance, is a perfect target. He already loves his Phillips Hue lights, always loses his phone in his house, relies on Siri for everything, and always has random questions on his mind. He was so excited when it came out that he preordered it.

My father also preordered it. Why? He has developed such an admiration and loyalty for the Amazon brand that he ordered it out of pride. He couldn’t wait to tell me about it. I think they had an error in production though because it never arrived–Amazon resolved the situation very promptly. We all still love the Amazon brand. We are an Amazon family and probably will always be.

I hope to see the Echo in more households. It will happen. Mark my words.